Hi,
We've had an A/B test with 1 variant running at Manual (50:50) traffic split for the last 7 days. However we're seeing more of a 65% 37% split in Visit and for unique visitor it is coming 64% 42%. Is there any reason for the test not being closer to 50%:50%?
We are using Manual Splitting in Target.
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@Arnab3 In AB test , the traffic distribution is random in beginning which means even-if you have set the traffic distribution to 50/50 , still you may see 20/30 , 60/40 split in initial days . Although later with the increased traffic the numbers would move towards the allotted traffic split.
There are few factors that could cause this discrepancy :
1. Traffic on the activity qualification page.
2. Reporting source (Target or Analytics) : In these cases , unstitched hits may lead to variance in reporting numbers.
3. Modification in Activity setup : Scenario's wherein the traffic distribution was initially set to 40/60 but after few days of activity being live , the distribution was changed to 50/50.
Hope the details above are helpful.
@Arnab3 In AB test , the traffic distribution is random in beginning which means even-if you have set the traffic distribution to 50/50 , still you may see 20/30 , 60/40 split in initial days . Although later with the increased traffic the numbers would move towards the allotted traffic split.
There are few factors that could cause this discrepancy :
1. Traffic on the activity qualification page.
2. Reporting source (Target or Analytics) : In these cases , unstitched hits may lead to variance in reporting numbers.
3. Modification in Activity setup : Scenario's wherein the traffic distribution was initially set to 40/60 but after few days of activity being live , the distribution was changed to 50/50.
Hope the details above are helpful.
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