AB Test Activity that splits traffic between two URLs

[TimBo4]

How do I setup an AB test activity that splits traffic between two different land page URLs that are connected to a UTM campaign audience. 

Adding additional pages doesn't work because I want 50% of traffic from the UTM to land on the second page.

[TimBo4]

Also, I am reading about an option to choose a Multipage activity during setup. I have never seen this feature. 

[RaghavAggarwal]

Hi @TimBo4 , 

You can use Audience, in which you will define the utm parameter in the previous page in the site. Please find attached the screenshot for the reference.

Please tell the usecase further for the proper steps.

[TimBo4]

My audience is all traffic coming from UTM. I want to spilt that traffic 50/50 to landing page 1 and landing page2 . I also need to make modifications on each landing page as well. 

Basically, I want Experience A to go to landing page 1 and Experience B to go to landing page 2. Is this possible? 

Adding additional pages in Configure menu doesn't allow me to change default page for Experience B. And if I choose to redirect to URL, that doesn't allow me to make page modifications to that URL. 

[RaghavAggarwal]

Use the previous url audience which is mentioned earlier and on that basis of audience make an AB test. 
Use the custom code directly and use window.location.href('Page_B').

[NarenKotipalli]

@TimBo4 If you want to split traffic 50/50 between two different landing pages for visitors coming from a specific UTM campaign, here’s a simple way to do it in Adobe Target:

1. Create an audience based on your UTM: Set up an audience in Adobe Target that targets users with the UTM parameter you’re using (like utm_campaign=yourcampaign). You can do this by adding a condition that checks for that query string.
2. Set up your A/B test: Create a new A/B test and apply the audience you just created. This way, only visitors with that UTM will be part of the test.
3. Use redirects to split traffic between URLs: For Experience A, keep your original landing page URL. For Experience B, instead of trying to add a different page directly, set up a redirect in Adobe Target to send 50% of visitors to your second landing page.
4. Split the traffic evenly: Make sure you allocate 50% of the traffic to Experience A and 50% to Experience B.
   
   

Why use redirects?

Adobe Target works best when the experiences are variations of the same page. When you want to send visitors to completely different URLs, using a redirect for one of the experiences is the easiest way to make that happen.

Here’s a link to Adobe’s official guide on how to set up redirect offers, which might help: https://experienceleague.adobe.com/en/docs/target/using/experiences/offers/offer-redirect#use-redire... 

Hope this helps! Feel free to ask if you have any other questions.

Best,
Narendra

[purnimajena]

Hi @TimBo4 ,

you're working with two different landing pages and want to split traffic based on a UTM parameter.You can refer below steps 
Use a Redirect Offer to achieve 50/50 split traffic between two landing pages (Experience A → Page 1, Experience B → Page 2) based on a UTM audience, follow these steps:
Create a Redirect A/B Test Activity in Adobe Target.
Audience:Use your UTM-based audience (e.g., UTM campaign contains xyz).This ensures only traffic from that UTM campaign is included.

• Experience A (Control): Leave as is — this is your Landing Page 1.
• Experience B (Variant): Choose Redirect Offer and point it to Landing Page 2 URL.This splits the audience 50/50 at the server level before rendering the second page.

Notes:

• You can’t modify both pages from a single activity if they are on different URLs — because Target doesn’t allow on-page modifications in a redirected experience.
• If you need to modify elements on both landing pages, consider this two-part setup:
  Use the redirect activity to split the traffic 50/50.
• Then, create separate Target activities scoped to each landing page URL (Landing Page 1 and Landing Page 2) to apply modifications via Experience Targeting (XT) or Personalization.

Let me know If this works or any different approach you are following
Thank you !!

[TimBo4]

I considered this but how would I isolate and capture the traffic from the redirect to those separate landing page experiences?