A/B Testing of Multiple Audiences

[PrasanthDi]

Hi Everyone,

I am new to Adobe Target, and I would like to know when to use A/B testing of multiple audiences.

Thanks,

Prasanth

[alexbishop · Accepted solution]

This help doc gives a good overview of when/how to use multiple audiences

[pradnya_balvir]

Hi @PrasanthDi ,

If your site uses a consistent design across pages or products and you want to use the same experience for multiple audiences (such as visitors with different browser languages, countries, devices type), you can set up multiple versions of the experience as per the requirement.

As @alexbishop , you can refer the adobe document for more understanding.

https://experienceleague.adobe.com/en/docs/target/using/activities/abtest/create/target-experience-t...