A/B Test in A/B Test, possible?

[Ewoud_p]

Helloooo,

Is it possible to create an A/B test in an A/B test see screenshot hereunder.

Thanks in advance.

Kr,

E

[abu_shafi]

This is called "Multivariant testing"

[Gokul_Agiwal · Accepted solution]

Hi @Ewoud_p 

Yes you can achieved this using "Multivariate Test". @abu_shafi  pointed correctly. 

Below link gives you idea about when to consider multivariate test 

https://experienceleague.adobe.com/docs/target/using/activities/multivariate-test/multivariate-testi... 

https://www.optimizely.com/optimization-glossary/multivariate-test-vs-ab-test/ 

Hope this helps. 

[Perrin_Ennen]

Hi,

Basically, you can create a test with several variants and set the weighting accordingly. For example, A 50% B25% C25%.

However, if you do not want to have this in one test for various reasons - you may want to split this into several tests. Is it basically possible to divide users into certain groups via Profilescript.

Here is an example for the division of users from 10% and 90%.

if (mbox.name == 'target-global-mbox') {
if (!user.get('Group_10_90')) {
    var rnd = Math.floor(Math.random() * 100)
    if (rnd <= 9) return '10';
    if (10 <= rnd) return '90'
}
}