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SOLVED

A/B Test in A/B Test, possible?

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Level 2

Helloooo,

 

 

Is it possible to create an A/B test in an A/B test see screenshot hereunder.

Screenshot 2022-02-01 at 19.21.17.png

 

 

Thanks in advance.

 

Kr,

E

1 Accepted Solution

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Correct answer by
Community Advisor

Hi @Ewoud_p 

Yes you can achieved this using "Multivariate Test". @abu_shafi  pointed correctly. 

Below link gives you idea about when to consider multivariate test 

https://experienceleague.adobe.com/docs/target/using/activities/multivariate-test/multivariate-testi... 

 

https://www.optimizely.com/optimization-glossary/multivariate-test-vs-ab-test/ 

 

Hope this helps. 

 

 

View solution in original post

3 Replies

Avatar

Correct answer by
Community Advisor

Hi @Ewoud_p 

Yes you can achieved this using "Multivariate Test". @abu_shafi  pointed correctly. 

Below link gives you idea about when to consider multivariate test 

https://experienceleague.adobe.com/docs/target/using/activities/multivariate-test/multivariate-testi... 

 

https://www.optimizely.com/optimization-glossary/multivariate-test-vs-ab-test/ 

 

Hope this helps. 

 

 

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Level 4

Hi,

Basically, you can create a test with several variants and set the weighting accordingly. For example, A 50% B25% C25%.

However, if you do not want to have this in one test for various reasons - you may want to split this into several tests. Is it basically possible to divide users into certain groups via Profilescript.

Here is an example for the division of users from 10% and 90%.

 

if (mbox.name == 'target-global-mbox') {
if (!user.get('Group_10_90')) {
    var rnd = Math.floor(Math.random() * 100)
    if (rnd <= 9) return '10';
    if (10 <= rnd) return '90'
}
}