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possibility to create a audience using cookie

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HariharanSubra1
Level 3

9/24/18

possibility to create a audience using cookie

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Shruthi_N
Employee

9/24/18

Hi,

You can create an audience based off a cookie by just parsing the cookie and sending to the mbox as a parameter by using a

DTM data element or by js on the page.

DTM route would be the preferred option or if you choose to use js you can use code snippet that looks something like this -->

targetPageParams = function() {

var cookieValue = document.cookie.replace(/(?:(?:^|.*;\s*)COOKIENAME\s*\=\s*([^;]*).*$)|^.*$/, "$1");

              return "PARAMNAME="+cookieValue;

        };

/* replace `COOKIENAME` and `PARAMNAME` */

Hope this helps.

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