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possibility to create a audience using cookie

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Level 3

24-09-2018

possibility to create a audience using cookie

1 Comment

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Employee

24-09-2018

Hi,

You can create an audience based off a cookie by just parsing the cookie and sending to the mbox as a parameter by using a

DTM data element or by js on the page.

DTM route would be the preferred option or if you choose to use js you can use code snippet that looks something like this -->

targetPageParams = function() {

var cookieValue = document.cookie.replace(/(?:(?:^|.*;\s*)COOKIENAME\s*\=\s*([^;]*).*$)|^.*$/, "$1");

              return "PARAMNAME="+cookieValue;

        };

/* replace `COOKIENAME` and `PARAMNAME` */

Hope this helps.