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Marketer friendly interface to replace common profile scripts

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Level 3

5/8/23

Description - One of the biggest selling points of Adobe Target to marketers is the ability to greatly reduce IT dependence. One of the most common scenarios I see is marketers who want to limit the number of "impressions" a given offer is displayed to a visitor, aka "suppression logic" such as only show this a maximum of 3 times, but this seems to require writing custom JS in profile scripts, which invites the need for a specialized front-end developer, as most marketers I've seen aren't adept at writing even basic JS.

Why is this feature important to you - Because I'm trying to evangelize Adobe Target as best in class to marketers, but it's difficult when even basic asks require JS to set up.

How would you like the feature to work - In the experience tab there could be a dropdown to limit the number of impressions a given experience can be presented to the same visitor

Current Behaviour - You need to write a custom profile script or publish an Analytics segment to the cloud, but there is a limit of just 75 of those allowed, so that's a hard sell to marketers to use that option for each activity running in Target.

3 Comments

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Administrator

5/23/23

Thanks @maccg12 for sharing this Idea!

Q from the Product team: Is Activity capping the only use case where you need more generic profile scripts? Or do you have other use case examples where it would be helpful to make profile scripts more marketer-friendly?

CC @cristinel 

Status changed to: Investigating

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Level 2

5/23/23

Other use cases such as user visited a certain page or SPA view, and user clicked a certain CTA, and user satisfied a certain conversion metric (started a process/transaction or completed a process/transaction

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Level 2

3/26/24

I have created a generic fatigue rule profile script where each activity can have it's own fatigue rule limits, for example Activity 1 - 3 views, Activity2 - 4 view, etc.,