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Extending the lookback period for User Based recommendation criteria

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Level 1

3/2/23

Description - Currently the maximum look back window you can set for user based criteria is 60 days (2 months). Ideally we would want the ability to always remember user behavior. A secondary opportunity we would be open to is remembering user data for 365 days.

Why is this feature important to you - We have usecases where it would be beneficial to be able to select greater than 60 days. For example, we have email campaigns that Target customers that have not been to our site in over 60 days. We think being able to surface recommendations relevant to those specific customers would enable us to more effectively drive them back to our site to shop again. Currently we are limited so those customers get generic popularity based recommendations served to them. Being able to show personalized, user based content in our emails is important to us.

How would you like the feature to work - We would like to be able to rely on customer behavioral data for greater than 60 days. We think a minimum 365 days would be desirable. 

Current Behaviour - Currenlty, we can choose to lookback at behavioral data for 60 days which is even less than the settings we have for our visitor profile lifetime (90 days). This limits us in being able to personalize at the individual level considering our average customer visits our site once every 6 months.

1 Comment

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3/2/23

Hi @remiller,

 

Category affinity would allow you to serve more personalized items based on the user's profile lifetime of 90 days. If I understand your use case correctly, you can leverage category affinity and target customers who last visited your site over 60 days ago. The category affinity feature in Adobe Target automatically captures the categories on your site that a user visits and then calculates the user’s affinity for each category so it can be targeted and segmented on. Category affinity helps to ensure that content is targeted to visitors who are most likely to act on that information. I realize this is slightly different from what you are asking, and it might take some work to implement, but it could help with your efforts.

 

Documentation: https://experienceleague.adobe.com/docs/target/using/audiences/visitor-profiles/category-affinity.ht...

 

I hope this helps, let me know if you have any questions!