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Enable AA calculated metrics as optimization goal for Auto-Target and Auto-Allocate activities

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Level 1

6/5/25

Description -

I'm creating A/B test using AT auto-allocate but unable to choose AA calculated metrics for my optimization goal, while I still can use AA calculated metrics for my Experience Targeting activities.

 

Why is this feature important to you - 

AA calculated metrics allow us to flexibly targeting events which is not well define by AA events yet

 

How would you like the feature to work -

Current Behaviour -

3 Comments

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Level 3

6/8/25

@DuongNT1According to the documentation, Analytics Calculated Metrics are not supported by these algorithms. For more details, please refer to the 'Limitations and Notes' section in the documentation link below.
https://experienceleague.adobe.com/en/docs/target/using/integrate/a4t/a4t-at-aa 

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Level 1

6/8/25

I understand AA calculated metrics are not supported by Auto-Target and Auto-Allocate algorithms. That's why I requested it as a new idea to develop.

 

Thanks

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Level 3

6/9/25

@DuongNT1Thank you for clarifying, and I appreciate you taking the initiative to submit this as a new idea. Expanding support for calculated metrics in Auto-Target and Auto-Allocate would definitely enhance flexibility and insights. Hopefully, the product team considers this for future updates!