Expand my Community achievements bar.

Ask our product team on how to best grow your experimentation and personalization strategies with Target during our AMA on May 6th!

Ability to reuse or duplicate goals

Avatar

Level 1

9/1/17

Our website has about 50 different lead form pages (Thank You pages) due to the silo-ed nature of the company. In Target, I'm tracking whether users viewed one of these pages as a success metric (goal) for most of my A/B tests. Unfortunately, every time I create a new A/B test, I have to manually copy/paste all 50 url's into a new goal metric. What's worse, I'd also like to track separately whether someone both clicked on something in the A/B test + went on to view one of these thank you pages. So then I have to manually add all 50 url's again to a new Goal Metric, then use the advanced settings to add the additional condition. So that is 100 copy and pastes every time I add a new A/B test, which both takes a ton of time plus opens the test up to a lot of potential human error.

It would be much simpler if I could just save a goal definition to a library somewhere and reuse it. It would even save a ton of time if I could duplicate an existing goal then modify it.

1 Comment

Avatar

Employee

9/14/17

Hi Charles, thanks for your suggestion! As an alternative to a template library of goals, you can create a template Activity, edit it on the "Create" and "Target" pages, and then leave the goals and metrics the same (instead of creating a new Activity) - this workaround should shorten your process. Some other options: A4T works with A/B activities w/ manual traffic splits, or you can add a page parameter in the global mbox column (you may need page implementation updates here).