[UPCOMING WEBINAR] Tuesday, September 26th, 9am - 10am PT: Revolutionizing Customer Experiences - The Data-Driven Approach

[Amelia_Waliany]

Revolutionizing Customer Experiences - The Data-Driven Approach

In today's rapidly evolving business landscape, customer experience has become the linchpin for success. Join industry expert Sheryl Kingstone, Research Director of Customer Experience & Commerce at S&P Global Market Intelligence and Drew Burns, Group Product Marketing Manager at Adobe, as they discuss how businesses are shifting focus towards customer retention and brand loyalty through data-driven strategies and GenAI.

REGISTER NOW

In this webinar, our hosts will share their thoughts and insights on how customer-centric businesses are leveraging technology to optimize customer journeys, including their perspectives on:

• The Power of Customer Data: how businesses can effectively harness customer data to create personalized and immersive engagements across digital platforms
• Contextual Engagement: the importance of real-time data in shaping customer journeys and delivering relevant experiences
• GenAI and Personalization: how AI and real-time decisioning are enabling personalization at scale, reaching audiences of one
• Future-Proof Strategies: the strategies and technologies that data-driven organizations are adopting to stay ahead in the digital economy

Register today to secure your spot and stay ahead of the curve in our digital economy.

Featured Speakers:

Sheryl Kingstone, S&P Global Market Intelligence Research Director of Customer Experience & Commerce

Sheryl Kingstone is head of the Software Experiences, which focus on workforce productivity and collaboration, Customer Experience & Commerce, FinTech and Macroeconomic research at S&P Global Market Intelligence. As a researcher, Sheryl tracks how businesses are spending on technology for the experience economy and how customer experience is a catalyst for digital transformation. Specifically, she oversees the company's coverage of a variety of customer experience data-driven software markets spanning ad tech, marketing, sales, commerce and service. She also is responsible for both consumer spending and IT tech spending research products. Before joining S&P Global Market intelligence via an acquisition, she consulted with a number of enterprise software companies and also worked at companies in the enterprise data replication, transformation and database software market. As a recognized thought leader with over 25 years of experience in the customer experience technologies, Kingstone was awarded the CRM Influential Leaders Award and was also the first female to be inducted in the CRM Hall of Fame.

Drew Burns, Adobe Group Product Marketing Manager

Drew Burns is Group Product Marketing Manager for Adobe Target, the industry-leading experience optimization platform, and he has been an evangelist and a practitioner in the personalization and testing space for 15 years. He works with progressive enterprise companies across industries on building the foundation and maturing their optimization and personalization efforts, strategies and programs leveraging manual and A.I./ML capabilities. At Adobe, he works alongside the leading enterprise companies in retail/ e-commerce, travel & hospitality, financial, media & publishing, B2B/ High Tech and other verticals to improve and grow their optimization and personalization efforts, strategies and programs.