Highlighted

Salesforce DMP/Audience Studio segments in Adobe Target

SivaK 16-09-2019

hi,

While we understand the importance and benifits that Adobe experience cloud ecosystem brings to the customer, some of them have already embarked into other platforms like Salesforce DMP & marketing cloud.

Would like to know if it is even possible to leverage the segments created in Salesforce DMP in Adobe Target for personalization.

Please share some insights on how this could be achieved with detailed steps.

Thanks

Replies

Highlighted
Shruthi_N
Employee
16-09-2019

Hi SivaK​,

You might want to look at these examples of the new dataProviders feature in at.js: https://helpx.adobe.com/target/kt/using/dataProviders-atjs-technical-video-implement.html . You can look at the second and fourth examples, specifically .

You would just need to use the API call to your DMP and figure out what parameters you want to send to Target and how (mbox param or profile param) .

Ref: https://docs.adobe.com/content/help/en/target/using/implement-target/client-side/functions-overview/...

Methods

Hope this helps.

Highlighted
SivaK 16-09-2019

Thanks, it provides details to call third party APIs.

So for a scenario where I want to check if the visitor qualifies for a segment in third partyy data provider, I should call API with the visitor parameter id? I can see it may work for a known customer / declared id, but what if I want to target anonymous users who exhibit specific pattern in my webbsite. Ex: Visitor who visit say sports product category , i want to show targetted content during site revisit.

Please suggest how this could be achieved.

Highlighted
Shruthi_N
Employee
16-09-2019

SivaK​ You can still target anonymous users the same way using the mbox parameters. You can capture the category the user is viewing as an mbox parameter and then target based on that. This would be real time.

Information on this use case can be found at

Pass Parameters to a global mbox and Methods

Highlighted
martinezv701489 12-01-2020

Partners must have real-time activation capability in order to qualify for real-time activation. The current real-time activation partners are Google DV360 and The Trade Desk TellSubway. More coming soon! Please see details below for more information about each partner.