Submissions are now open for the 2026 Adobe Experience Maker Awards
[Announcement] Our very first Adobe Target Community Rockstar!
Over the past few months, we’ve asked you - the Adobe Target community - to share your best optimization tips, hacks, and insights. And wow, you delivered! We received some fantastic submissions from practitioners around the world, sharing creative ways to get the most out of Target.
After reviewing all contributions, we’re thrilled to announce our first-ever Adobe Target Community Rockstar:
John's submission stood out for its creativity, clarity, and real-world value - showing how Target can go beyond traditional personalization.
By connecting Adobe Target with Adobe Analytics via API, their approach to have activities dynamically displays insights such as “15 people also bought this product” directly within Target offers.
A brilliant example of cross-solution thinking that showcases the true power of the broader Adobe Experience Cloud!
As part of the recognition, John will also receive a small package of exclusive Adobe swag - because every Rockstar deserves a little merch!
But here’s the best part: every single tip we received was packed with inspiration and insight!
We’ll be sharing all submitted tips, as comments right below this post - so make sure to check them out, drop a like, and join the conversation!
A huge thank you to everyone who shared their ideas and participated. You’ve helped make this initiative a celebration of learning, collaboration, and inspiration within the Target community.
Stay tuned for more opportunities to share, learn, and shine - and once again, congratulations to John for earning the title of our inaugural Target Community Rockstar!
Kasper & Gokul (@Gokul_Agiwal)
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Huge congratulation again to John Simmons for being crowned our very first Adobe Target Community Rockstar! 🎸
John's winning tip focused on how to use Adobe Analytics data in Adobe Target offer, showing a creative yet practical way to get more value from Target.
You can check out the full tip here: https://www.perpetua.digital/blog/using-data-from-adobe-analytics-in-adobe-target-offers
We also received a ton of other great Adobe Target tips from the community - and they absolutely deserve a spotlight too! 💡
Here are a few of the other submissions that impressed us:
- Eddie Aguilar (@EddieAg1)
Forget ECID, use mbox3rdPartyId instead!
This is the biggest key to real time personalization/experimentation, on the first page load. By applying your own business UUID into the mbox3rdPartyId you're essentially telling Adobe this is your identifier, that you Adobe, need to sync with. It shouldn't be the other way around where you need to wait on ECID to even begin your marketing or personalization efforts.
Link to more details - Eddie Aguilar (@EddieAg1)
Follow John Simmons Blog
He will expand your technical capabilities of what is capable with Adobe Target and AEP/Launch in general.
Link to John's blog - Barry Lennon (@BarryTL)
Drip-feeding Adobe Target in SPAs
This approach improves responsive use of Adobe Target without the need to implement multiple events in a way that is effortlessly tied to the state of the SPA.
Link to more details - Barry Lennon (@BarryTL)
Event-tracking integration
This technique provides additional perspectives from which to analyse both the delivery of Adobe Target Experiences and their engagement.
Link to more details - John Simmons (@perpetua_digital)
Syncing your Adobe Target image library with your CMS provider
The point of this tip is to eliminate doing double work, ie uploading the same image to multiple services. Its an advanced use because it uses APIs and involved connecting non Adobe tools with Adobe.
Link to more details
Each of these shows the creativity and depth in our Target community.
A huge thank you to everyone who took the time to share their experience - you truly make this community stronger every day! 🙏
I share weekly Adobe tips on LinkedIn—connect with me!Every Wednesday: "Something a client recently asked..."LinkedIn Profile
A huge congratulations again to John Simmons @perpetua_digital for being crowned the very first Adobe Target Community Rockstar! 🎉 Your tip on using Adobe Analytics data in Adobe Target offers is an awesome example of how creative and practical solutions can really take things to the next level.
It’s been amazing to see so many fantastic tips come through from the community. Eddie Aguilar @EddieAg1 Barry Lennon @BarryTL and John Simmons—you all continue to inspire and elevate the way we think about Adobe Target, and I’m thrilled to be part of this vibrant and innovative group!
A big shout-out to my Captain @kandersen for incredible leadership on this initiative—it’s been a pleasure collaborating with you! And, of course, a huge thank you to @Jagpreet_Singh_ for all the support. We’ve been able to accomplish so much because of your guidance and teamwork.
Let’s keep the momentum going and continue sharing knowledge, experimenting, and pushing the limits of Adobe Target together. This community is truly something special!
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