RTCDP is gearing up. Here is quick recap with links to access the webinars and rebuild your marketing strategy.
1. The Future of Data Management and The Changing Environment:
As market forces bring change to our digital landscape, businesses need to adapt to a new reality regarding data governance, identity resolution, and how to engage prospects and pseudonymous visitors with meaningful content. Checkout the webinar for same at link
2. A Tale of Two Perceptions: Brands vs. Consumers;
Research is always enlightened with data backed to it. As marketers tire of the clutter of information dedicated to the topic, the results of this study will add a unique perspective – the consumer point of view. We will unveil the research results of this thought-provoking topic, uncovering whether brands and consumers are truly aligned in their perception of the looming disruption requiring the evolution of identity management. Checkout the webinar and detailed white paper of data at link.
3. A Marketer’s Guide: 10 Considerations for Responsible Customer Data Management
Volatile market forces and disparate consumer privacy requirements can feel daunting to the digital marketer. Their IT counterparts need a streamlined process for future-proofing the data governance process, one that ideally empowers digital marketing teams to follow and enforce rules of responsible usage of consumer data. Know about it more here.
4. Evolving Audience Center of Excellence
Know how the evolution of data management programs and technology impacts an audience COE. Best practices to implement people and process changes in your organization to support a CDP. Checkout the webinar here.
5. Building better experiences with customer profiles
Now that third-party cookies have a defined (albeit delayed) end-of-life, organizations must update their approaches to targeting and engagement yet again. Platforms that support marketers’ management of customer data, audiences and activation programs must evolve in response to changes in technology and the growing consumer demand for privacy. Know the complete details here.