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Sending only anonymous users to Google ADS or DV360 (only ECID)

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Level 8

Is it possible to send to Google destinations only anonymous users (I have got only their ECID)?

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Level 1

Hi @Michael_Soprano,
You can create an Audience with below rules.

  • ECID exists.
  • KnownCustomerID(GUID/CRMID Etc.) doesn't exist.

Then activate the audience using Google Ads or Google Display & Video 360 Connector from Destination Catalog.

Let me know if you face any issue.

Thanks,
Abinash