sending audiences to Google Marketing Platform

[Michael_Soprano]

Have you first analysed audiences in Data Science env before sending audience to Google Marketing Platform in order to optimize costs?
Or you just create audiences directly in CDP?

[kautuk_sahni]

@SatheeskannaK @Hey_John @jayakrishnaaparthasarathy @Anuhya-Y @dwright-adobe @Jason_Egan @narendragandhi @Franc_G @mittalabhi86 @TylerKrause Kindly take a moment to review this question and share your valuable insights. Your expertise would be greatly appreciated!