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Recognized profiles expiration


Level 7

Assuming that there is some business requirement to make a recognized profile expiration - how you tackle this on your projects? Or its not the best practice and Pseudonymous profiles and experience events expiration is enough?


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1 Reply


Community Advisor

Hi @Michael_Soprano  - I don't think there is a concept of recognized profile expiration in AEP. If you want to delete a recognized profile in AEP after a certain timestamp then you can write a customer script to call delete entity api to delete the profile in AEP.


The only usecase i have seen till now is to delete anonymous profile that gets ingested due to web browsing, for handling that Pseudonymous profiles and experience events expiration is enough.