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random duplicate profiles appearing in custom destination connector

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Level 1

hi, I've recently developed a custom destination conenctor for streaming audience that pushes audience membership to Eloqua. The connector is set for testing purpose with a maximum time of 10 minutes or 10 profiles. Its all working perfectly, except I find quite randomly that the same profile with the same audience qualified date/time is pushed around 2 hours later again to the endpoint.

 

Would anyone have any idea why this would happen? I could expect that to happen if the profile qualified for the audience again 2 hours later, but it has the original qualified date and tme which makes no sense

 

thanks

Marc

3 Replies

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Level 3

@MarcSt5 here are few scenarios when profiles get updated on Audiences, and each update could trigger the destinationSDK flow, especially if it is a streaming segment.

 

 

 

  • New profile data ingested (record or time-series) that meets/violates the audience rule → streaming eval fires.

  • Late-arriving data lands that changes rule truth → re-evaluation/export.

  • Identity graph changes / stitching (new identity links) alter which data is in the merge → membership can change.

  • Merge policy changes (e.g., switching Active-on-Edge merge policy) → profiles may re-compute and audience membership can change.

  • Segment definition change (rule edit, dependencies, “audience-of-audience”) → triggers re-evaluation.

Also check segment status transitions per profile (realized → exited → realized). Any change will emit an update and run the destinationSDK flows.

 

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Administrator

Hi @MarcSt5,

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Thanks!



Sukrity Wadhwa

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Level 3

Hi, the information was true but not really relevant to what is going on. The profile enters the audience and on odd occassions is sent twice, 2 hours apart. The status date is included, so i can see its exactly the same record, it hasnt left abnd re-entered the audience. It almost feels like the audience forgot that it sent it the first time and just sends it again to be sure