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Prerequisite for Google Ads Destination for AEP


Level 2

How do we add the Adobe account id for google given below, as per google Adobe is the third party partner for them so they can not help in this , Google customer match is an alternate that I have already implemented but the client wants Google Ads as well.


"Before creating the Google Ads destination in Platform, you must contact Google for Adobe to be put on the list of allowed data providers, and for your account to be added to the allow list. Contact Google and provide the following information:

  • Account ID: Adobe’s account ID with Google. Account ID: 87933855.
  • Customer ID: Adobe’s customer account ID with Google. Customer ID: 89690775."



2 Replies


Level 4



Did you try adding Custom User-Defined Variable in Google Ads? It would link your imsOrgId with the Variable in Google Ads and that way you can use it within Google Ads.




Employee Advisor

Based on the documentation page:


Google has deprecated new Google Ads cookie integrations with third-party vendors. In order to perform the allow list steps in the next section, you must have an existing integration with Google Ads. As a result, the recommended approach for using Google Ads is setting up a Google Customer Match integration.


Therefore, you will have to ask the Google rep if you have access as an existing Google Ads customer.

If you do have access, please provide them with the account details (this is Adobe's partner account to Google) above for them to whitelist your Google Ads account to connect to Adobe.


Otherwise, we encourage you to use the Google Customer Match Destination which supports more identities.