Hi Team,
I would like to know what all steps need to or consider while migrating to AEP from other CDP system.
Please sugesst that would be helpful.
Thank You,
Uma
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I can understand. Each CDP works in different framework and has their own scalable solution to achieve certain customers potential requirement. Eventually, all works for unifying the customer profile, Marketing Activation, Segment Creation, Single source of data lake. Etc. I Have tried my best to explain it precisely what needs to be taken care from other CDP to AEP platform.
These are the high-level plan that you should consider implementing the AEP CDP from other system. Hope, this helps you.
hi @Umamaheswari_Yakkala - Can you be more specific on this question please, like what is your current CDP system which you are trying to migrate to AEP. As each CDP has their own framework and it completely differs. So mentioning current CDP will help us to point exact consideration as part of migration.
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what are general steps to follow for this migration.
I cant reveal the CDP system name at this moment Sorry.
Thank You
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I can understand. Each CDP works in different framework and has their own scalable solution to achieve certain customers potential requirement. Eventually, all works for unifying the customer profile, Marketing Activation, Segment Creation, Single source of data lake. Etc. I Have tried my best to explain it precisely what needs to be taken care from other CDP to AEP platform.
These are the high-level plan that you should consider implementing the AEP CDP from other system. Hope, this helps you.
Hi @Umamaheswari_Yakkala - Hope, this help you in high level understanding on migration. Please let me know if any.
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Is there any way that we can automate this migation?
Thank You
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Thank you for details.
Having small doubt what is this point
Marketing Activation – You need to have a separate model for migrating your existing destination from one place to other since there is high chance of conflict that data will b e duplicate. However, AEP support multiple ways of workflow to transfer your profile data accordingly. Note: Activating Event related information is currently not possible from AEP destination.
my understanding is we will create segmants first and activate audiences to diffeent channels. Seems like this is new.
Please provide me more insights on this.
That would be great.
Thank You
Uma
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