Migrate from the Adobe Analytics tag extension to the Web SDK tag extension

[pradeep_07]

Hi!

We are in process of Switching our App measurement code into AEP Web SDK and send data to Adobe Analytics (Use the same Schema and share data with AEP Data Lake in near future). And I see in one of the articles, adobe have mentioned that using default Adobe analytics experience event schema can create confusion for data admins or architects and it also make it difficult to use other platform services such as Adobe journey optimizer or Real - Time Customer Data Platform.

Adobe also recommended to use data object that allow you to send data to Adobe analytics without confirming to XDM schema 

My questions is, what exactly the drawback of using Experience event schema ?  and have anyone used data object to send data to adobe analytics and how it works ?

Send data to Adobe Analytics using the Web SDK tag extension | Adobe Analytics

Thanks,

Pradeep

[Hey_John · Accepted solution]

Hi @pradeep_07 

The following youtube video should be able to answer your questions and give you an idea on how to use data object (intsead of XDM) for sending data to AA. It's a 45 mins video but it's very useful.

https://www.youtube.com/watch?v=D9eouvCtNRU

And below 2 links have more info on data object,

https://experienceleague.adobe.com/en/docs/analytics/implementation/aep-edge/overview

https://experienceleague.adobe.com/en/docs/analytics/implementation/aep-edge/data-var-mapping

Hope it helps.