How can I implement google ads and tags in my mobile app using adobe launch/ tags?

[ChristianEt1]

I want to implement and manage tags for google ads, floodlights etc through adobe launch in my mobile app

[Parvesh_Parmar · Accepted solution]

Hello @ChristianEt1 , 

Please check the following documentation: 

- https://experienceleague.adobe.com/en/docs/experience-platform/destinations/catalog/advertising/goog...

- https://experienceleague.adobe.com/en/docs/experience-platform/tags/extensions/server/google-ads-enh...

Steps for Implementing Google Ads in Your Mobile App:

1. Integrate Adobe Launch SDK

   • Use the Adobe Experience Platform Mobile SDK to integrate Launch into your app (iOS/Android).

2. Add Google Ads/Floodlight Tags

   • In Adobe Launch, check for pre-built Google Ads or Floodlight extensions to simplify setup.
   • If no extension is available, configure tags manually using custom JavaScript or templates.

3. Set Up Rules in Adobe Launch + Segment in AEP

   • Create rules to trigger events, ingest data into AEP, and qualify users for segments based on this data.

4. Set Up the Destination in AEP

   • Set up the destination in AEP to send qualified users to Google Ads based on the data ingested and segment qualification from step 3.

Kr,
Parvesh