How AEP can monitor social media? | Community
Skip to main content
Luca_Lattarini
Luca_Lattarini
Level 9
November 30, 2021
Solved

How AEP can monitor social media?

  • November 30, 2021
  • 2 replies
  • 3935 views

Hello guys,

 

How AEP can monitor social media such as fb , instagram Like etc?

Thanks

This post is no longer active and is closed to new replies. Need help? Start a new post to ask your question.
Best answer by pradeep_nextrow

Getting your social media analytics into Adobe Experience Platform (as a source) would be challenging. The walled gardens have made it almost impossible to get analytics data out of them. Earlier Adobe had a product called Adobe Social which was doing that, but it was relying on FB APIs and Twitter APIs to do it. Later due to changes in APIs, the product was discontinued. The best way to bring social data in would be through some 3rd party social monitoring/analytics tools . AEP does not have native source connectors for any social media platforms. That being said, if a 3rd party tool can get data, you can format it in XDM, give the right identifiers and bring it as event/profile data into AEP.

2 replies

A
Adobe Employee
amprakasAdobe Employee
Adobe Employee
November 30, 2021

@luca_lattarini  Please go through https://experienceleague.adobe.com/docs/experience-platform/destinations/catalog/social/overview.html

 

https://experienceleague.adobe.com/docs/experience-platform/destinations/catalog/advertising/facebook-pixel.html

 

 

    Luca_Lattarini
    Luca_LattariniAuthor
    Level 9
    November 30, 2021

    Hello @amprakas ,

    thanks for your feedback. Yes, I know about the possibility to use destination for social media as mentioned in the shared link. My question is how can we track "Likes" on instagram, linkedin and facebook?

    In addition, do we have the destination for Tiktok?

    Thanks

    Luca 

    pradeep_nextrow
    pradeep_nextrowAccepted solution
    Level 4
    December 14, 2021

    Getting your social media analytics into Adobe Experience Platform (as a source) would be challenging. The walled gardens have made it almost impossible to get analytics data out of them. Earlier Adobe had a product called Adobe Social which was doing that, but it was relying on FB APIs and Twitter APIs to do it. Later due to changes in APIs, the product was discontinued. The best way to bring social data in would be through some 3rd party social monitoring/analytics tools . AEP does not have native source connectors for any social media platforms. That being said, if a 3rd party tool can get data, you can format it in XDM, give the right identifiers and bring it as event/profile data into AEP.

      E
      Adobe Employee
      EllensonAdobe Employee
      Adobe Employee
      April 19, 2022

      I'm curious, would using Brandwatch as a source assist in getting social data into AEP? You're point is spot on re: FB/IG but is there potential to import Twitter & Reddit data via Brandwatch into AEP? Brandwatch has a firehose connection to both TW / RED. 

        Terms & ConditionsAccessibility statement

        Loading footer...