Edge segmentation and Streaming Segmentation

[vs1985]

The profiles qualify for an audience in real time in the profile ui , weather streaming evaluation has been selected or the edge evaluation has been selected , 

so what is the difference between the two ? When a edge segmentation enabled audience is activated to a streaming destination lets say using HTTP API does it reach faster to the endpoint as compared to streaming segmentation enabled audience what difference does it make in terms of data reaching to a destination ?

[arpan-garg]

Hi @vs1985 

It is always possible for a profile to qualify for a segment immediately, regardless of whether it is Edge or Streaming. The distinction typically lies in how you intend to use it. The criteria you apply to evaluate a streaming segment may not be applicable to an edge segment and vice versa. When you create an edge segment, the evaluation occurs on the edge server, allowing you to personalize your page almost instantly. However, with a streaming segment, it might take a few more seconds or minutes to achieve the same result.

[vs1985]

Thanks @arpan-garg , can you please elaborate a bit more about this edge server ? Is "HTTP API" in the destination catalogue an edge server ? 

[arpan-garg · Accepted solution]

Hi @vs1985 

It seems there might be some confusion. The Edge server does not offer a distinct destination catalog or nor is a separate tool from AEP. Instead, it functions as an infrastructure setup to ensure data is transmitted to AEP through the edge. This setup proves useful in specific scenarios, such as when personalizing website content through AEP and Adobe Target. Data promptly reaches AEP via the Adobe Edge network utilizing WebSdk. If your end goal is to transmit data to an HTTP API destination, employing edge segmentation does not seem to differ significantly from streaming segmentation.

Attaching a reference diagram to make it more clear, creating a segment in AEP and chosing evaluation method as edge means it will be evaluated at the edge network

[1_C7]

What is the fastest way to send data to the custom Destination - Example Salesforce Marketing Cloud? How does Edge Network comes into the picture? 

[arpan-garg]

It doesn't come in picture here, unless you want to forward events directly from source to destination extensions.

[Indra]

I think with Event Forwarding

Event Forwarding Overview

Event Forwarding enables you to enrich and send event data server-side to non-Adobe destinations such as Meta, Google, Azure, AWS, Snowflake, and more. This server-side solution enables you to activate powerful marketing experiences, even in a cookieless world!

Event forwarding in Adobe Experience Platform allows you to send collected event data to a destination for server-side processing. Event forwarding decreases web page and app weight by using Adobe Experience Platform Edge Network to execute tasks normally done on the client. Implemented in a similar manner to tags, event forwarding rules can transform and send data to new destinations, but instead of sending this data from a client application like a web browser, it is sent from Adobe’s servers.