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Adobe Summit 2024, AEP Lab | [L122] Harnessing CJA Data Views and the Power of Derived Fields




Session Details

In the dynamic world of cross-channel analysis, the ability to adapt your data on the fly to drive meaningful insights is crucial. In this hands-on lab, discover the capabilities of data views and experience first-hand the transformative power of derived fields. This lab equips you with the skills to manipulate and transform your data and empowers you to streamline paths to actionable insights.

In this lab:

  • Explore the function and application of data views and derived fields in Adobe Customer Journey Analytics (CJA)
  • Learn strategies for leveraging the derived fields rule builder to enhance and evolve your data
  • Engage in practical exercises on how to create and apply derived fields in various scenarios

Session Schedule

        Tuesday, Mar 26 | 1:30 PM - 3:00 PM PDT


        Christos Voutsakis, Principal Consultant, Adobe

        Katie Burdett, Expert Solution Consultant, Adobe

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