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SOLVED

A/B Testing using Adobe Journey Orchestrator

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Level 1

Hello,

 

Can we do A/B Testing using Adobe Journey Orchestrator?

 

Regards

Sameer N

 

1 Accepted Solution

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Correct answer by
Level 4
6 Replies

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Correct answer by
Level 4

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Level 1

many thanks !! and is this something you have implemented before? Also can we measure the effectiveness?  

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Level 4

@sameernagaonkar1 one way to measure the results is via journey flow under journey report , which gives info on the count of the profiles entered in different subsets.

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Level 5

@sameernagaonkar1 for now you can use percentage split as Anuhya suggested. Still, I would assume that with future releases A/B testing feature will be available which will be able to handle more complex scenarios and reporting.

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Level 5

Yes. Reach out to the Adobe team and see if this feature is available as a beta to test & try for your organization.