A/B Testing using Adobe Journey Orchestrator

[sameernagaonkar1]

Hello,

Can we do A/B Testing using Adobe Journey Orchestrator?

Regards

Sameer N

[anuhya-tad · Accepted solution]

@sameernagaonkar1  using percentage split in condition A/B testing is possible, Check out

https://experienceleague.adobe.com/docs/journeys/using/building-journeys/about-journey-building/orch... 

[sameernagaonkar1]

many thanks !! and is this something you have implemented before? Also can we measure the effectiveness?  

[anuhya-tad]

@sameernagaonkar1 one way to measure the results is via journey flow under journey report , which gives info on the count of the profiles entered in different subsets.

[ChetanyaJain]

@sameernagaonkar1 for now you can use percentage split as Anuhya suggested. Still, I would assume that with future releases A/B testing feature will be available which will be able to handle more complex scenarios and reporting.

[sameernagaonkar1]

many thanks !! is it on Adobe Journey Optimiser?

[ChetanyaJain]

Yes. Reach out to the Adobe team and see if this feature is available as a beta to test & try for your organization.