Is anyone familiar with event forwarding? One of the developers on my team is trying to access it, but looking at the prerequisites, and a bunch of other documentation pages, it sounds like we need to have web SDK enabled first. Is this the case?
If anyone has any tips/advice on how to get event forwarding set up, I would greatly appreciate it!
We don't have this currently implemented, but from what I am seeing, I believe that yes, you need to have everything go through a server, which means WebSDK...
That said, you might be able to use WebSDK solely for forwarding third-party events, and leave your Adobe Analytics implementation as client side for now, if you aren't ready to do a full re-write / conversion...
This could be a roll-out of sorts, getting the Adobe Server provisioned and start with the third party tracking first, eventually ending with Adobe Analytics moved over... but maybe someone else who has done this will weigh in...
Yes, you still need Web SDK with Event Forwarding.
Here's how the data flows:
your website --> Web SDK --> Datastream --> Event Forwarding
If you were to also use Web SDK to track your Analytics data, then the data would flow like this:
your website --> Web SDK --> Datastream --> Event Forwarding --> Analytics
i.e. you still have 1 Datastream, but you configure 2 endpoints in it (Event Forwarding and Analytics). Take note, though, that the same data that is tracked through Web SDK will be consumed by both Event Forwarding and Analytics.