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MichelleC3Ad
September 30, 2017
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Who is AEM for?

  • September 30, 2017
  • 3 replies
  • 1394 views

I've now watched half a dozen AEM videos and read a ton of stuff about it. I've heard enough "brand experience" gobbledygook to have won Buzzword Bingo several times over. I have learned that many earnest and attractive people at Adobe are very enthusiastic about it, in a brandy-experiency way. I have become aware that all of them have nice haircuts and some of them have modestly-colorful scarves.

But I still have no idea who AEM is for.

  • Is AEM for enterprises only
  • What's the job title of the person who uses it -- marketing manager, content manager, web developer, IT specialist, or...?
  • Does it require multiple people with multiple skills?
  • Can a small agency and clients with minimal resources use it to collaborate?
  • Is it a CMS in the old sense, where writers or editors who are not technical can use it to post content to various platforms, or is it really designed only for the technically skilled?

I can probably get the answers by signing up for a webinar, but if it's not the tool for me or my clients, there's little point. So I'd be grateful for a short, straightforward response. (Please, God, don't tell me it's for "brands". A brand is not a company. A brand is an abstract idea. It is something a company has, not something that it is. A brand is not a person, either. There is no one here with the job title of "brand." A "brand" does not create anything, post to social media,  develop strategy, make emergency changes to a website at two in the morning, or...anything else. )

Thank you.

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    Best answer by Pratik_Trivedi

    AEM is essentially a CMS with enterprise features which makes it extensive. It is a collaboration of a variety of tools to support Web needs of small companies to Enterprise level companies with complex Web portals.

    Now, coming to your specific questions:

    • Is AEM for enterprises only
      • [Answer] Well suited for enterprises. Having said that, it is fairly simple to do setup and manage for an experienced AEM Administrator and can be used for any sized organisation for their CMS needs
    • What's the job title of the person who uses it -- marketing manager, content manager, web developer, IT specialist, or...?
      • [Answer] An AEM Developer is a person who manages the system. You may gave "Content Author(s)" managing the content.
    • Does it require multiple people with multiple skills?
      • [Answer] Depends on the needs. Ideally one Administrator is enough and content Authoring duties can be shared with existing employees with a little bit of training.
    • Can a small agency and clients with minimal resources use it to collaborate?
      • [Answer] Yes as its fairly straightforward given that AEM is setup correctly
    • Is it a CMS in the old sense, where writers or editors who are not technical can use it to post content to various platforms, or is it really designed only for the technically skilled?
      • [Answer] It is recommended to have one skilled developer managing the system. Other CMS duties can be learnt easily by non-technical staff as AEM is designed for ease of use for Authors.

    *Please marked answered if you're satisfied with the reply.

    3 replies

    P
    Pratik_TrivediAccepted solution
    Level 2
    October 1, 2017

    AEM is essentially a CMS with enterprise features which makes it extensive. It is a collaboration of a variety of tools to support Web needs of small companies to Enterprise level companies with complex Web portals.

    Now, coming to your specific questions:

    • Is AEM for enterprises only
      • [Answer] Well suited for enterprises. Having said that, it is fairly simple to do setup and manage for an experienced AEM Administrator and can be used for any sized organisation for their CMS needs
    • What's the job title of the person who uses it -- marketing manager, content manager, web developer, IT specialist, or...?
      • [Answer] An AEM Developer is a person who manages the system. You may gave "Content Author(s)" managing the content.
    • Does it require multiple people with multiple skills?
      • [Answer] Depends on the needs. Ideally one Administrator is enough and content Authoring duties can be shared with existing employees with a little bit of training.
    • Can a small agency and clients with minimal resources use it to collaborate?
      • [Answer] Yes as its fairly straightforward given that AEM is setup correctly
    • Is it a CMS in the old sense, where writers or editors who are not technical can use it to post content to various platforms, or is it really designed only for the technically skilled?
      • [Answer] It is recommended to have one skilled developer managing the system. Other CMS duties can be learnt easily by non-technical staff as AEM is designed for ease of use for Authors.

    *Please marked answered if you're satisfied with the reply.

      M
      MichelleC3AdAuthor
      October 1, 2017

      Thank you! I will explore it further.

      Michelle LaPointe

      pratikt75823832 <mailto:forums_noreply@adobe.com>

      September 30, 2017 at 9:51 PM

      >

      Who is AEM for?

      created by pratikt75823832

      <https://forums.adobe.com/people/pratikt75823832> in /Adobe Experience

      Manager/ - View the full discussion

      <https://forums.adobe.com/message/9859100#9859100>

      smacdonald2008
      smacdonald2008
      Level 10
      October 2, 2017

      Your answer is excellent and we marked it correct.

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