Customer experiences are key to business success, which is why businesses are always on the lookout for ways to enhance their user experiences.
Leveraging digital content sources like documents, images, infographics, videos, and apps is an effective way to do this, leading to stronger brand-customer relationships.
However, delivering relevant and personalized content to users at each stage and across multiple channels requires robust and multifaceted digital solutions.
This is where AEM (Adobe Experience Manager) comes into the picture.
In this blog post, we will discuss in detail what AEM is and why it is a preferred CMS platform for businesses that are ever-evolving and ever-expanding.
Ready? Let’s get started!
What is Adobe Experience Manager?
AEM is a content management system offered by AEC (Adobe Experience Cloud). This tool enables easy and dynamic digital asset management with document management solutions, social engagement options, and community connection portals.
Creative teams can use AEM as a central workstation and streamline their present work processes seamlessly. It also enables teams to work together in harmony from different locations and deliver attractive media to users across different channels. The biggest benefit of AEM is that it simplifies the management and delivery of a website’s content.
AEM Modules and Functionalities
AEM comes loaded with five modules—Sites, Assets, Mobile, Forms, and Community—which together make it a top-notch CMS platform to create and deliver high-traffic websites, forms, and mobile applications.