Enhancing Asset Management Capabilities with Adobe Digital Asset Management | AEM Community Blog Seeding

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Enhancing Asset Management Capabilities with Adobe Digital Asset Management by Swati Saini

Abstract

Digital assets are indispensable valuables for every business. And as the business grows, the volume of these assets also scales, making it harder for you to manage them well.

From siloed asset storage to poor version control and digital rights limitations, there are multiple challenges that businesses have to deal with for their digital assets management.

In fact, according to a report[ii], marketers spend over 60% of their time retrieving information or restructuring lost assets.

Using a Digital Asset Management (DAM) system might be the best solution to organize and manage your assets as it can help you:

– Organize Content in One System
– Monitor Content Effectiveness
– Integrate MarTech Stack
– Consolidate Redundant Tools
– Ensure Brand Consistency

In this blog post, we’ll discuss the DAM in Adobe Experience Manager (AEM) and how the Digital Asset Management (DAM) system in AEM 6.5 can help you enhance your business’s content velocity and digital experiences.

Digital Asset Management (DAM) in Adobe Experience Manager (AEM)

Digital Asset Management (DAM) is both a practice and a product. It refers to the process of organizing, storing, managing, and retrieving your digital assets such as documents, images, audio, videos, and graphics for online distribution. DAM also refers to the tool that is used to facilitate this process to deliver consistent, relevant, and dynamic user experiences on any device and channel.

Adobe Experience Manager Assets is the DAM solution by Adobe to enable enterprise-wide sharing of business’ key digital assets. AEM Assets works as a dynamic content engine that streamlines creative workflows and automates experience delivery with the help of AI.

Since AEM Assets is cloud-native, it automatically scales according to the traffic and user requests to offer responsive and tailored experiences to users. It also allows multiple teams to collaborate easily to launch these experiences swiftly.

Benefits of Using AEM Assets for Digital Asset Management

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Enhancing Asset Management Capabilities with Adobe Digital Asset Management

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