understanding Target and AEM communication

[sreenu539]

Let's say I created an activity in Adobe Target.

Targeted specific AEM application url and did a text, image targeting.

Target Cloud configuration done on AEM author, publish instances.

Test and Target Replication agent configuration are done on AEM author.

Question1 : How would the AEM and Adobe Target know which experience to display?

Does AEM pass some params to Target ?

Question2 : Does activities created in Target appear in AEM author instance?

I do not see anything called "brand" in Adobe Target, but in AEM before selecting an activity , there is something called "brand".

Thanks,

Sri

[kautuk_sahni]

Firstly, let me tell you there can be multiple ways to integrate Adobe Target with AEM

1. Implementing Adobe Target on AEM via DTM or Launch :- Integrating Experience Manager with Adobe Target

2. Using Target engine in AEM :- Creating Personal Experiences using Experience Manager and Adobe Target

Option 1 is more powerful and recommended. With Option 2, now that target classic is decommissioned this implementation required some more hiccups to get things configures with support.

For Option1:

Question1 : How would the AEM and Adobe Target know which experience to display?

->  It is all governed by Adobe target. Based on the mbox selected.

Question2 : Does activities created in Target appear in AEM author instance?

-> In this way, it will not get reflected in AEM. where as using option 2, then activity created in AEM would also get reflected in Target side not vice versa.

-Kautuk

[sreenu539]

This is what I tried so far.

Created couple of target audience in AEM ( chrome-users, safari-users)

Created an activity and stuck on page where I add experience.

What is the experience name I should give here ?

I gave experience name as Chrome Users" and got an error alert saying activity not synced to Target as "Chrome Users" experience does not have any offers.

Any help on this ?