Hi,
I think the suggestion would be map it to the top level of page which you don't want to rollout that means the top level of page and not the home page of site (as you want to rollout your home page to)
So from above example if you see the configuration has been done at top level of page which does not require rollout and if you see the detail of that page its actually redirecting to the default 'en' page (i.e. /content/geometrixx-outdoors/en)
So work around is to change your BP configuration to a page in hierarchy underneath you want rollout to be done.
I hope it helps.
Thanks,
Pawan