Adding to what Scott has stated here, please have a look at this reference post:
// AEM integration with Facebook and twitter
Link:- http://www.aemcq5tutorials.com/tutorials/implement-social-plugin-in-cq/
// Social Plugin in CQ provides below components to developers which can be dragged and dropped on the go to any page or template:
Facebook Activity Feed
Facebook Comments
Facebook Face-pile
Facebook Like Button
Facebook Live Stream
Facebook Send Button Twitter
Follow Button
Twitter Search
Twitter Share Button
Documentation links
FB Comment:- https://docs.adobe.com/docs/en/aem/6-0/administer/social-communities/social-plugins.html#Facebook Comments
FB like:- https://docs.adobe.com/docs/en/aem/6-0/administer/social-communities/social-plugins.html#Facebook Like Button
I hope would help you a bit.
Otherwise there ia alwars an option to create a custom component/service to intigrate with external tools by calling rest/APIs.
~kautuk
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