Personalized Content Fragments, is Target required

[WalterHill_WV]

I would like to show personalized Content Fragments inside Teasers and Hero Banners, etc. 

Do I require Target for the Audience?  If so, when target injects into the page how would the personalized content be fetched?

Or is there another way to display personalized content for a user?

Any ideas or suggestions would be greatly appreciated.

Thanks

[Pallavi_Shukla_]

Hi @WalterHill_WV 

You can achieve personalization using either JavaScript on the client side or server-side logic. 

For instance, client-side JavaScript can retrieve user attributes such as cookies, geolocation, or URL parameters. This information lets you display personalized content, such as a hero banner or teaser.

Alternatively, server-side logic can inject personalized content from a backend system into AEM components during the rendering process.