Overview / Adobe Experience Manager 6.1 / Authoring / Personalization / Campaign Management

[nsvsrk]

Hi,

I have two questions. Please try to address.

1. Pl refer to https://docs.adobe.com/docs/en/aem/6-1/author/personalization/campaigns/setting-up-your-campaign.htm....

Overview / Adobe Experience Manager 6.1 / Authoring / Personalization / Campaign Management.

Here we are referring to AEM only and not Adobe Campaign right?

If this much functionality is available in AEM itself, why do we need Adobe Campaign?

2. Similarly many of the Social features are present in AEM itself, like creating a Blog, User Profiles import.

Why do we need Adobe Social?

Appreciate your clarification.

Thanks,

Rama.

[Opkar_Gill · Accepted solution]

Hi Rama,

Point 1: Yes this is purely AEM and to do with personalising content. In this context, "campaign", is about marketing campaigns for personalizing content.

Point 2: It is Adobe Communities[1]. This aspect of AEM has been rewritten to address various issues and would not be available in standard AEM. Can you point me to the documentation which is not in the communities pages that mentions blogs etc. Even if you did have the components or built them yourself, the communities module provides the ability to store UGC in a central store, which means you do not need to cluster AEM or reverse replicate your content. An area which has caused significant issues in the past.

Regards,

Opkar

[1] https://docs.adobe.com/docs/en/aem/6-1/develop/communities.html

[nsvsrk]

Hi Opkar (or anyone interested in helping me here)

Thanks for reverting and offering some valuable pointers.

Point 1: We are able to create Brands, Campaigns, Segments, Teasers etc and successfully create Personalization in pure AEM itself.

Why did Adobe introduce Adobe Campaign? Could we create all the above items in Adobe Campaign also?

Where is the delineation here? In other words what do we achieve in Adobe Campaign exclusively, what do we achieve in AEM exclusively and what is the common area ?

Point 2: I agree. It is called Adobe Communities.

Here also I am trying to understand answers to my above questions.

For example, we could pull data for a user (profile) from his Facebook account in Adobe Communities, which is a part of pure AEM.

I completely understood your UGC use case. This is perfect.

Appreciate your efforts to educate me.

Thanks,

Rama.

[Opkar_Gill]

Hi Rama,

I think you need to spend more time on looking into Adobe Campaign.

The term "Campaign" in AEM does not mean the same as the product name Adobe Campaign.

AEM Campaign

This is for personalisation. For example, you have two brands, Pepsi and Coke. Pepsi is running a campaign for the Superbowl, so you create a Campaign called Superbowl. Coke is running a campaign for Summer, so you create a campaign called Summer. In each of these campaigns, you offer personalisation based on certain traits of logged in users. This link[1] is a very good tutorial which shows how to set up personalisation in AEM

Adobe Campaign

Campaign[2] here refers to a product name(formerly neolane). In this case the product is used to send correspondence to customers: email, mail, SMS to customers. Now you can include some personalisation in your emails using Adobe Target.

But essentially, there is no overlap between Adobe Campaign and Marketing Campaigns in AEM.

As for Communities[3], do you require a scalable solution for forums and User Generated Content? Do you want to use analytics to optimise your engagement with your users? The Facebook integration isn't really anything special and not a reason for using Communities. Communities is about engaging with your users. Please go through the documentation to understand what is possible, it is better at explaining all the features. 

Regards,

Opkar

[1] https://helpx.adobe.com/experience-manager/using/personal.html

[2] http://www.adobe.com/uk/solutions/campaign-management/neolane.html

[3] http://www.adobe.com/uk/marketing-cloud/enterprise-content-management/social-community-cms.html