CCMS: Supercharge long-form content for personalized and consistent experiences
Adobe has partnered with Forrester to evaluate content creation, management, and delivery challenges faced by organizations and found that traditional content management systems do not meet their business needs. That is why organizations are increasingly adopting a structured content management approach via a component content management system (CCMS) to address these strategic and operational gaps.
This thought leadership study explores how a CCMS can offer significant benefits, lower content-related risks and provide organizations an edge in driving higher content ROI through more effective content management. Download the study here.