Launch script enabled in aem

[Prashanth96]

Hi Team,

could you please help me understand the usage of the below launch script embed in my html. what is the script doing and from where they included it.

script https://assets.adobedtm.com/068312325d63/fd0385cafe23/launch-84a348c97191-development.js

Thanks

[nitesh_kumar · Accepted solution]

Hi @Prashanth96 ,

Check if you have any launch configurations active in your AEM application. These are usually injected when your AEM application have integration with other adobe products through launch.

For more details please refer to these links.

https://blog.developer.adobe.com/integrate-adobe-launch-with-adobe-experience-manager-ffc3670e6f4e 

https://experienceleague.adobe.com/docs/experience-manager-learn/sites/integrations/experience-platf... 

https://experienceleague.adobe.com/docs/experience-manager-cloud-service/content/sites/integrations/... 

Hope this helps!

Regards,

Nitesh

[Prashanth96]

Thanks for your inputs. Seems like adobe launch script embed in code to allows marketers to manage Adobe and third-party tags for tracking, targeting or other analytics purposes. Adobe Launch provides a standard way to retrieve and use data, some of which comes from the back end.

[DPrakashRaj]

It seems it’s related to either analytics or target. If it’s getting rendered on your hymn then it’s possible that it might be referenced on the template of your site through code

[Prashanth96]

Yes, we are embed it through header template. My question was more about if the script https://assets.adobedtm.com/068312325d63/fd0385cafe23/launch-84a348c97191-development.js
is from adobe launch or adobe target/analytics are something else. what exactly the script is achieving.