Intelligent Services empower marketing analysts and practitioners to leverage the power of artificial intelligence and machine learning in customer experience use cases. This allows for marketing analysts to set up predictions specific to a company’s needs using business-level configurations without the need for data science expertise. Additionally, marketing practitioners can activate predictions in Adobe Experience Cloud, Adobe Experience Platform, and 3rd party applications.
The following video is designed to support your understanding of Intelligent Services. Using example business use cases, this video explains a high level workflow and outlines the capabilities of both Attribution AI and Customer AI.
Benefits of Intelligent Services
Intelligent Services, built on Adobe Experience Platform, gives marketers responsible for customer experience access to AI-as-a-service, making it easy for anyone to predict customer behavior, measure the impact of a campaign, or ensure better return on every investment. Listed below are some of the benefits that Intelligent Services provides.
Cost efficient speed to market
Adobe has AI/ML expertise combined with deep CXM experience, and Intelligent Services have been designed specifically for marketers to get AI/ML off the ground immediately for common marketing use cases without the need to hire scarce and expensive data scientists, accelerating speed to market and actionability.
Higher accuracy in predictive insights
Developed with the highest level of accuracy resultant through the adoption of advanced algorithmic AI/ML models; the ability to run AI/ML on a common dataset with the depth and granularity to enable slicing and dicing of predictions; and intelligence to provide the what and why behind predictive customer insights.