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Integration of AEM and Adobe Target - Org ID dependency


Level 3

Hello Team,

We are in the process of integrating Adobe Experience Manager(AEM) and Adobe Target. I understand we have different ways of achieving it (with Launch or without Launch). But I got some basic questions on how to go about purchasing the License for Adobe Target. We are one big global team operating in different regions with different organization names and we have our adobe products’ licenses purchased across different regions (EMEA and Americas).

This is how our current adobe products are purchased across two different regions.

EMEA region: Org ID(ABC)

  1. Adobe Experience platform Launch
  2. Adobe Analytics
  3. Adobe Target?

Americas region: Org ID(XYZ)

  1. Adobe Experience Manager
  2. Adobe Target?

With this setup, we were able to successfully integrate AEM and Adobe Analytics using Launch without any functional loss. So, we are now contemplating as in how to go about dealing with Adobe Target’s license. Do we need to be aware of any specific/generic drawbacks and/or advantages of having Adobe Target with AEM in Americas region vs having it in EMEA region and more importantly what does the standard recommendations or best practices in such a scenario? 

Your thoughts are appreciated.

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