Integrating LinkedIn and Marketo can help seamlessly capture leads from LinkedIn and sync them automatically to Marketo to trigger marketing automations, add to a nurture campaign, or alert a sales rep.
Utilizing the integration between LinkedIn and Marketo can help you reach the professional audience you’re looking for. There are two different native Marketo LaunchPoint Services that integrate with LinkedIn: LinkedIn Lead Gen Forms and LinkedIn Matched Audiences. Both pieces fall under LinkedIn’s Campaign Manager, so you’ll need to set up a Campaign Manager account.
LinkedIn Lead Gen Forms
LinkedIn Lead Gen Forms is a tool that allows you to create a form for an ad that a specified audience will receive on their LinkedIn feed. After setting up your form with the comprehensive tool that helps create the field details and custom questions you can use the form in a Campaign Manager ad that helps define an audience, retarget web visitors, design ads using different format options, and more.