if the site is english only, do you need to use MSM (and other features that seems to be related tech)?

[jayv25585659]

as above.

I've only worked on English only sites and I do not think I've had to use MSM. Looking at various Adobe.com pages, MSM and translation are always mentioned.

Please advice. Thanks!

[SantoshSai · Accepted solution]

Hi @jayv25585659,

If your site is only in English and you don't plan to expand to other languages or regions, IMO, you probably don’t need to worry about MSM (Multi-Site Manager) or translation features. Here is why:

• MSM is useful when managing multiple sites or versions for different languages or regions. For example, if you want to create a French version of your site or have different content for the UK and US, MSM would come into play.

• For a single-language English site, MSM isn’t necessary. You can focus on content authoring and managing your site structure without the complexity of multiple languages or country-specific versions.

• Translation features and related tools are only relevant if you plan to localize your content in the future.

So, if you are just sticking to English, you can skip MSM and translation features for now.

Hope this helps!

Reagrds,
Santosh

[Kamal_Kishor]

@jayv25585659 : Use of MSM is not limited to translation of content into different languages. With this you can re-use master sites which has same content and structure.

More importantly it leaves room for supporting multi language sites in future and you will not have to re-work on your site structure.

Please refer this for more information - https://experienceleague.adobe.com/en/docs/experience-manager-65/content/sites/administering/introdu...

thanks.

[ShivamKumar]

Hi Jay,

MSM is not used for translation only. Suppose if your sites expands internationally, or when there is some shared content that you needs to be managed across multiple sites, you can do it easily with the help of MSM. MSM lets you do below things - 

• You can reuse content across multiple sites or regions.
• Create multiple language copies and manage them easily.
• You can rollout changes from blueprint to live copies easily.
• You can create reusable sites structures with the help of MSM.
  
  So there are many things that you can do with the help of MSM and if some national business wants to expand international and there website is built on AEM then you can create and manage multiple languages of sites with shared or localized content as needed.

[jayv25585659]

what if there's ZERO chance the company is going to expand to overseas markets. Do I still need MSM?

[ShivamKumar]

You mostly won't need MSM if your site is in a single language and region, and you don't need to manage multiple site copies.

However, MSM can still be useful in the following scenarios:

• Multiple Brands – When different brand sites share structure or content.
• Regional Variants (within one country) – For slight content variations by city, state, or region.
• Local Sites with Central Control – To manage multiple local sites from a central source.
• Future Expansion – If you're preparing for potential global rollout.