Shipping and delivery are key parts of every online shopper’s buying journey.
At the heart, sits FedEx Corp., the “engine of e-commerce” at a time when the majority of shopping is done online.
“We sit at the intersection of physical and digital,” says Brie Carere, EVP and chief marketing and communications officer of FedEx. “We actually have to physically move those packages, and we have the power of the data behind them, so that we’re connecting warehouses, fulfillment and upstream manufacturers, all the way through to the consumer.”
Impact of COVID-19 pandemic
According to Carere, there has been an incredible surge in online shopping since the COVID-19 pandemic first spread throughout the United States in March 2020. Data from Adobe’s Digital Economy Index proves this point: COVID-19 gave eCommerce an extra boost of $183 billion. To keep up, FedEx had to expand its capacity and facilities in just a matter of months, which it continues to do to address the deluge in shipping.
Engagement in a digital economy
When COVID-19 hit, FedEx needed to move fast — it had hundreds of content pages that needed to be updated on its website, which is built on Adobe Experience Manager.