As more people search the web and engage with brands from handheld devices, businesses must create mobile experiences that support the entire customer journey — from exploring products to signing contracts and making purchases. A comprehensive study of desktop vs. mobile usage by Perficient found that in 2020, 61 percent of website visits came from mobile devices in the United States. Globally, the percentage was 68 percent. There is no shortage of information and examples that demonstrate that if you want to attract, engage, and retain customers, you need to embrace mobile-first design.
“Mobile-first” refers to both design and strategy. It’s an approach to building your website, apps, and customer interactions that lets you deliver the best possible customer experience on a smartphone or tablet device.
Key elements of mobile-first design include responsive page layouts that adapt to the screen size of a customer’s device, responsive methods of organizing information, and tools that create a better experience for customers who are shopping, sharing your content on social platforms, signing contracts, or interacting with your brand in other ways.
Why consumers love a mobile-first approach
In today’s digital world, mobile-first design is essential for the transactional aspects of your business, as well as for your brand’s online presence as a whole. By designing your end-to-end customer journey with a mobile-first strategy, you can gain an edge over competitors that have yet to do so.