connecting RTCDP with AEM

[RebinR1]

Can we pull data from RTCDP to AEM. For some level of Personalization.

[giuseppebag]

Hi, here is a similar question with an accepted solution.

You can also refer to the Adobe documentation: Integrate with Real-Time Customer Data Platform.

[SantoshSai]

Hi @RebinR1,

Integration Overview

The typical integration flow involves:

1. Data Collection: Implement the Adobe Experience Platform Web SDK on your AEM site to collect user interactions and send them to Adobe Experience Platform.

2. Profile Unification: RTCDP processes this data, unifying it into real-time customer profiles.

3. Audience Segmentation: Define audience segments within RTCDP based on unified profiles.

4. Activation via Adobe Target: Share these segments with Adobe Target, which can then deliver personalized content on your AEM site.

Official Documentation & Resources

Here are some official Adobe resources to guide you through the integration process:

• Real-Time CDP Overview: Provides a comprehensive understanding of RTCDP and its capabilities.

• Getting Started with Real-Time CDP: A step-by-step guide to implementing RTCDP.

• Integrate Adobe Target with RTCDP: Details on connecting Adobe Target with RTCDP for personalization. https://experienceleague.adobe.com/en/docs/target-learn/tutorials/integrations/rtcdp/next-hit-person...

• Adobe Target Connection in RTCDP: Instructions on configuring Adobe Target as a destination in RTCDP. https://experienceleague.adobe.com/en/docs/experience-platform/destinations/catalog/personalization/...

• Web & Mobile Personalization Blueprints: Architectural guidance for implementing personalization across web and mobile platforms. https://experienceleague.adobe.com/en/docs/blueprints-learn/architecture/audience-activation/known-c...

• Next-Hit Personalization Tutorial: Learn how to implement personalization that takes effect on the next page load. https://experienceleague.adobe.com/en/docs/target-learn/tutorials/integrations/rtcdp/next-hit-person...

Implementation Steps

1. Deploy Adobe Experience Platform Web SDK: Integrate the Web SDK into your AEM site to collect user data and send it to Adobe Experience Platform. https://experienceleaguecommunities.adobe.com/t5/real-time-customer-data-platform/integrating-email-...

2. Configure Dataflows in RTCDP: Set up dataflows to ingest data from the Web SDK into RTCDP, creating unified customer profiles.

3. Define Audience Segments: Within RTCDP, create audience segments based on the unified profiles. https://business.adobe.com/products/real-time-customer-data-platform/rtcdp.html

4. Set Up Adobe Target as a Destination: In RTCDP, configure Adobe Target as a destination to receive audience segments. https://experienceleague.adobe.com/en/docs/experience-platform/destinations/catalog/personalization/...

5. Implement Personalization in AEM: Use Adobe Target to deliver personalized content on your AEM site based on the audience segments. https://experienceleague.adobe.com/en/docs/experience-platform/destinations/catalog/personalization/...

Considerations

• Identity Management: Ensure consistent identity resolution across AEM, RTCDP, and Adobe Target to accurately personalize content. https://experienceleague.adobe.com/en/docs/blueprints-learn/architecture/audience-activation/web-per...

• Data Governance: Be mindful of data privacy and governance policies when handling customer data. https://experienceleague.adobe.com/en/docs/experience-platform/rtcdp/intro/rtcdp-intro/overview

• Performance: Implement caching strategies where appropriate to maintain site performance while delivering personalized content.