Screen readers are looking for specific attributes on your html elements - for images the "alt" attribute contains what the screen reader will say to describe the image, eg:
<img src="dog.jpg" alt="Dog with a bell attached to its collar.">
you should ensure alt text is only added to images which add meaning to the page as screen readers will read this out to the end user - this is why for "decorative" images it is valid to have a blank alt text - this indicates the image can be ignored when reading the content of the page to the user.
There is some info about how and when to use alt text here: https://www.w3.org/WAI/tutorials/images/decision-tree/