AEM 6.0 Personalization

[tek_engg]

Hi -

What are the pros/cons of doing personalization in AEM vs. targeting in Adobe Target. Not sure I understand the need of target.

Thank you!

[Opkar_Gill]

Hi,

it's been a while since I looked at this, and the difference is probably greater now, but in previous versions of AEM, a very simplistic comparison would be that with AEM targeting, the logic you can use for specifying which experience to display would be limited to First, Random or Clickstream.[1]

With Adobe Target you can A/B test, create complex multivariate testing, implement complex rules, geotargeting etc [2] You also get Core services now so you can reuse segments across all marketing Cloud products.

Another big difference is the Analytics data you can get, with Adobe Target you get complex reports to see in detail what the effect your changes had, which helps to further optimize your site. With AEM you only report on clicks.

[1]https://docs.adobe.com/docs/en/cq/5-6-1/wcm/content-targeting.html#Configuring Experience Selection for Client-Side Rules

[2]http://www.adobe.com/marketing-cloud/testing-targeting/optimization-capabilities.html

[smacdonald2008 · Accepted solution]

Dan Kleco has put together a real good video on this subject. 

https://www.youtube.com/watch?v=LEXzNmtf3_s

Even better in Aug - Dan will be presenting this in the AEM ask the experts webinair. Sign up is still a few weeks away - but the linked will be here:

http://scottsdigitalcommunity.blogspot.com/2015/06/summer-sessions-of-ask-aem-community.html

I recommend signing up for this and you can ask Dan all about it. Watch the video in the meantime. Also covered in AEM docs.