Customer interactions are important at every stage of the customer-company relationship, as they increase loyalty and overall brand satisfaction. Businesses are always struggling to keep pace with the recent marketing trends that will help achieve their goals and increase revenue. According to Forrester, businesses grow their revenue 1.4 times faster when they put customer experience first. In their efforts to build effective, consumer-experience-driven services, organizations tend to implement personalized, omnichannel solutions to drive better engagement with their products.
Great omnichannel personalized experiences require relevant and reliable digital technologies and solutions. Adobe Experience Cloud (AEC) is a great source for highly personalized customer experience, as it helps to build a complete vision of all marketing efforts through the omnichannel approach. Adobe Experience Manager (AEM), as a part of AEC, serves as a great content management system (CMS) helping to build a personalized website experience across different channels. This brief article will look closer into the benefits of AEM and the value it can bring to enterprise marketing teams.
Advantages of AEM
AEM streamlines website content management and delivery through modules for website creation, forms, mobile applications, community, and assets. All together, these modules make AEM a great CMS tool. The site module allows the company to build sites and manage them from one location. Forms make it possible to create a personalized automated user experience. The mobile application module provides resources for creating mobile apps and following their performance analytics. The community serves as a resource for developers, and customer interaction and assets allow companies to create personalized workflows of their content.