Adobe Summit 2025, AEM Session/LAB | S334 Scaling for Success: IBM Drives Organization-Wide Learning Experiences

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Session Details

The complexity of the B2B buying cycle requires highly tailored content while enabling access and reuse for a variety of stakeholders. IBM, one of the world’s tech giants, is a leader in delivering content-led experiences at scale, whether it's customer education programs, partner certifications, employee training, or product manuals.  IBM aims to triple its learning business, focusing on certifications, partner programs, and customer education. Adobe Learning Manager, a leading platform for personalized learning, and Adobe Experience Manager Guides, a highly regarded component content management system, enable IBM to deliver engaging and personalized experiences.  Key takeaways: 1. How IBM uses Adobe products to strengthen brand perception and customer relationships 2. How Adobe Learning Manager opens new revenue streams through learning 3. How IBM integrates marketing and learning efforts  

Session Schedule

18th March, 2025 | 4:00PM - 5:00PM

Speaker(s)

Allen Partridge-Adobe, Jess Criscione-IBM & Vivek Kumar-Adobe

Solution(s)

Adobe Experience Manager, Adobe Experience Manager Guides & Adobe Learning Manager

Content Track

Content Management

Session Registration URL

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Q&A

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