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Adobe Summit 2024, AEM Session | VS421 The Future of DAM
Session Details
Marketing leaders are recognizing the pivotal role of digital asset management (DAM) in driving growth, brand presentation, and effective campaign strategies across diverse channels. Explore how DAM transforms from an IT-led tool to a marketing-led priority, becoming the central hub in harmonizing the tech stack for personalized customer experiences. The future of DAM includes GenAI-driven content production and real-time insights, making it the marketers essential tool for daily needs. In this session: -> Learn how Adobe Experience Manager Assets revolutionizes content creation, empowers everyone to transcreate, accelerates personalization, and enhances content delivery across channels -> Gain insights into achieving alignment across key organizational functions -> Explore the latest Adobe innovations in DAM, creative tools, and AI-powered automation
Session Schedule
26th March, 2024 | 4:00 PM - 4:30 PM
Speaker(s)
Marc Angelinovich - Adobe
Moderator(s)
Adobe
Content Track
Content Management
Session Registration URL
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Q&A
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Kautuk Sahni
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