Learn how to improve in store customer retail experiences with Adobe Experience Manager's content management system for Digital Signage. As the world becomes increasingly connected, so has the importance of digital signage to unify the customer experience across digital and physical spaces. With static signage, brands struggle to keep up with customer demands and deliver exceptional in-store experiences. Join us to discover how a large retailer unlocked the potential of Adobe Experience Manager Screens to reinvent the customer retail experience, engage with customers in new ways, and maintain brand consistency throughout the customer journey. Learn how a large retailer leveraged Screens to:
1. Enrich the omnichannel experience and multi-touchpoint customer journey
2. Drive personalized journeys that are relevant and contextual
3. Achieve efficiency and reduce environmental impact
What kind of hardware is used to power the in-store digital experiences? How is connectivity managed to ensure real-time personalization?
Regarding connectivity - you can have a wired connection or mobile one. Personalization can be driven based on a local event (something happens on the device side, like a signal from a webcam) or a remote event (remote service that is accessed via Internet).
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