Once a year, a call goes out to thousands of employees in Adobe offices around the world. Anyone in the company, from engineers and data scientists, to UX designers and product managers, have a chance to put forth new and innovative ideas that evolve the way brands engage consumers digitally.
Over time, Adobe Sneaks have become an important innovation engine for Adobe, working its way into our apps and delivering popular features such as an AI assistant in Adobe Analytics and AI-driven asset tagging in Adobe Experience Manager. The submissions this year, focused on AI and mixed reality technologies, were whittled down to a final set of 7 projects that we share publicly. And while these projects are not yet available, around 60 percent of Sneaks eventually make it into an Adobe product.
As part of our ongoing series, we are sharing details here on a new project that taps AI for content creators.
As more people stay home, more eyeballs are going online. Content creators are seeing record spikes in traffic, with people consuming more news and discovering stories that companies tell on their owned channels. The Adobe blog for instance, saw a 30% increase in April traffic (over March), with content focused on helping our communities stay productive and powering digital business.